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Sport

Man City sign £650m deal with Puma after dumping Nike

Posted By:  on  February 28, 2019



Manchester City signed 650m contract with Puma after dumping Nike to become the second-largest in Premier League history behind Manchester United.

It is understood that City Football Group (CFG) will net £65m a season over the course of a 10-year deal, which means City’s sister clubs around the world of Melbourne City, Girona, Club Atletico Torque and Sichuan Jiuniu will all be donning Puma gear as of next season.

All men’s, women’s and youth teams at each club are included. Manchester City chief executive Ferran Soriano said via Daily Mail: “It’s a historic day for us. “What we are doing has never been done before. It is an unprecedented partnership.

We needed a partner that can go fast with us. “This is who we are now, this is the product we can offer. Having just one partner saves times in discussions and it allows us to do things globally.

“There are so many synergies and things that we can do together if we have the same partner. If we have one idea then we only have to talk to one person.’ Puma chief executive Bjørn Gulden confirmed that this is the German brand’s largest-ever deal, ‘both in scope and ambition’.

“We are very excited to partner with City Football Group, whose success, ambition and drive for innovation has seen them setting new standards, on and off the field. We look forward to building the most innovative partnership in football by redefining the sports partnership model both on and off the pitch.

“We want to maximise on-field performance as well as football culture, in areas such as music, gaming and fashion to connect and inspire the fanbase of each team.” Manchester City trio Vincent Kompany, Sergio Aguero and David Silva are already Puma ambassadors.

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